‘PowerPoint’

Office Fonts of Wisdom

A good way to ensure that your Microsoft Word and PowerPoint designs translate across programs, platforms and systems is to employ universally standard system fonts for live text, while using specialty fonts sparingly, and always as placed art. While there is certainly a place for unique and unusual type — especially in logos, display copy […]

When design workflows don’t mean business (or, “Maybe it’s not the work, it’s the workflow!”)

Ten years ago, designers and creative service providers were the best-kept secret of great sales and marketing communications efforts. With budget, base content and a few weeks time they could weave straw into gold. So much so that businesses large and small moved marketing collateral into Quark and InDesign, raising the bar for how all […]

When design workflows don’t mean business
(or, “Maybe it’s not the work, it’s the workflow!”)

Ten years ago, designers and creative service providers were the best-kept secret of great sales and marketing communications efforts. With budget, base content and a few weeks time they could weave straw into gold. So much so that businesses large and small moved marketing collateral into Quark and InDesign, raising the bar for how all […]